Ravensburger Lorcana store program goes live

Melee, Candela Obscura, Star Wars: Unlimited

Hey folks,

More Lorcana news hitting this week with the Hobby Store application going live on Melee, plus some new tools for you to measure your store up against the competition.

I’ve also got a great interview with Brendan Carrion from Athoria Games coming down the pipe next week. We discussed some of the philosophical aspects of the tabletop industry and then get into the nitty gritty details on local marketing, community integration, and getting the word out there.

Stay tuned for that one and have a great weekend!

📰 Industry News

Highlights if you've only got 5 minutes

1/

Critical Role brings even more tabletop gaming to the culture at large with a new show airing May 25th.

2/

Ravensburger announced that applications for its new Hobby Store Program (HSP), which will offer event support for their upcoming release of Disney Lorcana TCG, went live on Melee.

3/

More info on the upcoming Star Wars: Unlimited from FFG. 200 card set, original artwork, “non-gimicky” Lorcana/Magic competitor.

4/

Changing of the guard at The Army Painter.

🎲 Kickstarter Project

Cool games on the horizon

Now with nearly $700k raised, this game is looking like a new breakout hit. Don’t sleep on this one.

4 days left on their campaign (link)

⛏️ Cool Tools

Products, apps, cool stuff

  • CardTrader - A relatively new competitor for TCGPlater. (link)

  • MTGBan - MTG arbitrage tool. (link)

  • SimilarWeb - A powerful tool for analyzing your website and finding opportunities with ecommerce, SEO, and more. (link)

  • Linktr.ee - Put all your store’s socials in one place. (link)

  • NextDoor - Strictly local social media platform, great for local events (link)

📖 Learn

How-to’s and resources

  • MVP133: Jamison Sacks On 10 Years At Common Ground Games - A deep dive into a seven figure friendly local game store. (link)

  • Local Game Store Comparison Template - Fill in the blanks to assess your store’s strengths and weaknesses in your local market. (link)

  • Startup Costs Calculator - Use Opening Expenses to keep track of the expenses you’ll rack up before starting. (link)

How was today’s email? Let me know your thoughts!

Cheers,

Tom

This is my sense of humor lol

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