MVP153: Unlocking Media Coverage For Your Local Game Store

Hey there!

In this episode of the Manaverse Podcast, we sit down with Mickie Kennedy, founder of eReleases and expert in small business PR, to dive deep into how local game stores can harness the power of press releases and media outreach to grow their customer base and boost their reputation.

Mickie shares why small local businesses like game stores have exactly the kind of human stories that local journalists love, and how easy (and inexpensive!) it can be to start getting media attention. Whether you're brand new to PR or just looking for simple ways to build stronger community ties, this episode is packed with actionable strategies you can use right away.

What You'll Learn:

• What a press release really is — and why most small stores don't need a fancy one

• How a simple email or phone call can open the door to local media coverage

• Why human interest stories are your secret PR weapon

• Tips for building your own “local journalist Rolodex”

• Easy, creative ideas to make your store’s events and customer stories media-friendly

• Why consistency in outreach pays off (even if it feels slow at first!)

• How PR can beat a $10,000 ad campaign for a fraction of the cost

• Real examples of how small businesses used PR to move the needle in a big way

Check out the interview with Mickie and start getting some media coverage for your game store.

Best,

Tom Traplin