How to get more foot traffic and online orders this Black Friday

A lot of game store owners tell me the same thing every year around this time:

“I know I should be running ads… but I have no idea where to start.”

Or:

“I want more foot traffic and online sales, but digital marketing feels overwhelming.”

If that’s you — I want you to know two things:

1. You’re not alone.

2. There is still time to get this figured out before the biggest sales day of the year.

Local game stores don’t need fancy ad funnels or huge budgets.
You just need a simple, clean setup that reaches the right people at the right time.

And Black Friday is one of the best opportunities all year to test this out — because the demand is already there. You’re not trying to convince anyone to shop… you’re just showing up where they’re already looking.

That’s why this Wednesday, inside the Game Store Mastermind, I’m hosting a live training where I’ll walk through:

Local Foot Traffic Strategies:

• How to reach people who live within 5–10 miles of your store

• The easiest way to promote in-store sales and events

• How to get lapsed customers back in the door

• How to build warm audiences for future prereleases and holidays

Ecommerce + Online Sales Strategies:

• How to set up your first Meta campaign the right way

• What campaign structure works best for stores with Shopify

• How to promote bundles, deals, and high-margin items

• How to keep traffic converting throughout the weekend

This is designed for beginners AND owners who’ve tried ads before but never felt confident with them.

No jargon.
No overwhelm.
Just clear direction and a setup you can follow step-by-step.

If you want to finally understand how ads work — and use them to boost both foot traffic and online orders this Black Friday — join the mastermind and I’ll walk you through everything live.

👉 Join here:

Our first session is Nov 19, and it’s the perfect moment to get your strategy locked in before the rush hits.

Let’s make this Black Friday the year you don’t have to guess.

—Tom

P.S. Even a simple $5–$10/day campaign can drive meaningful foot traffic and online sales when it’s set up correctly. This is the year to learn — and I’ll help you every step of the way.