FLGS Marketing Strategies for Black Friday Weekend

In the continuation of our holiday series on the podcast (check out the first episode right here), today we're tackling one of the biggest weekends of the year, Black Friday, Small Business Saturday, and Cyber Monday. It’s going to be an entire weekend of pure intensity.

Everyone is going to be running promos, customers will be hunting for deals, and the whole retail ecosystem will kick into overdrive.

So how do you cut through the noise?

If you don't have a plan, it is going to feel like chaos. But if you do it right, if you go in with a strategy BFCM weekend can generate a massive surge of momentum for the rest of the holiday season, along with a ton of sales and revenue for your store.

So in this episode, we're gonna talk about how to build your Black Friday/Cyber Monday strategy.

We're gonna go over:

• How to design smart promotions that drive sales without gutting your margins,

• How to build anticipation leading up to Black Friday, so customers think of you first instead of your competitors,

• How to leverage small business Saturday to deepen community ties,

• How to gamify your store and make the weekend fun for your customers,

• How to use this weekend for content creation,

• And finally, what to do Tuesday morning to lock in those long term gains.

👉 Listen to the episode right here

To your success,
Tom

What if your next 100 customers were already looking for a store like yours—but just haven’t found you yet?

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From email campaigns and local ads to full Shopify website builds, we do the heavy lifting so you can focus on running your business and building your community.

Here’s why game stores partner with Manaverse Marketing Agency:

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And to make it even easier, I’ll personally jump on a free strategy call with you to talk through what’s working, what’s not, and how we can help.

👉 Ready to grow your game store? Book your free call today and let’s make it happen.